Two customers have signed pre-orders for the first Ridable units:
- Omahevonen.fi, a riding club, signed on 7 October 2026
- D Bedretdin Oy in Tampere, a riding-simulator operator, signed on 15 October 2026
Three more are in the pipeline: a golf simulator operator, a sports centre and an equestrian centre.
Together they cover the five customer segments Ridable is built for. Riding schools need more training capacity than their horses can give. Simulator studios already sell hours of practice and want a second sport in the same square metres.
The numbers behind it
A Ridable costs €45k plus a €500 monthly subscription, or €1,000 a month all-inclusive with no upfront investment. Sold by the hour at €31 a ride, a simulator earns its owner about €5,510 a month and pays itself back in eight months. See the customer economics.
Five more before Slush
The goal is five signed pre-orders before Slush and five more during November. Pre-orders are free and non-binding. Pre-order a Ridable.
