The training capacity of 10 horses. The monthly cost of 0,5 horse.
- Device
- €45k, leasing available
- Subscription
- €500 / month
- Payback
- 8–9 months
- Instructor
- Optional
Business model
A horse that works as much as you need
The subscription covers all simulator costs and is priced at about half of a living horse’s monthly cost.
Ridable
Device + subscription
We sell or lease the simulator: €45k and €500 a month. Or €1,000 a month all-inclusive.
You
A horse on demand
Riding school, golf studio, simulator operator or therapist. Runs 24/7, no on-site staff required.
Your riders
Riding close to home
Affordable, safe, effective. €25–35 an hour against €40–150 for a lesson on a real horse.
Specifications
What the price includes. What you need.
Order now, ride in 12–18 months. The price covers the machine and getting it running.
Delivery
12–18 months
From order to first ride. Pre-order now for an early slot.
Included in the price
- Robot, screen and projector
- Installation and onboarding
What you need
- A heated space, at least 3.2 m high, 3.5 m long and 3 m wide
- Three-phase power
Optional, extra cost
- Booking system for your riders
- Smart-lock access to your space
Customer economics
A simulator earns its owner 9–10× more than a horse
Your monthly profit after all monthly costs. Payback on the €45k device in 8–9 months.
Hourly, €31 a ride
€5,510
Profit a month, 210 hours sold
Payback 8 months- At 30 % use: €2,906 a month
- At 70 % use: €8,114 a month
Membership, €150 a month
€5,000
Profit a month, 40 members
Payback 9 months- With 20 members: €2,000 a month
- With 30 members: €3,500 a month
Real horse, €65 a lesson
€535
Profit a month, 39 hours sold
Max 3 hours a day- At 30 % use: –€479 a month
- At 70 % use: €1,549 a month
€1,000 / month
All-inclusive option: device and subscription in one monthly fee. No upfront investment, so you are profitable from the first month.
Source: Ridable customer model, Oct 2026. Simulator open 14 h/day, 30 days/month, €45k device, €500/month subscription. Horse 3 h/day, 26 days/month, €1,000/month keeping cost. Prices VAT 0 %.
Pre-orders open
Pre-order a Ridable
Free and non-binding. We call you back within five working days and put you in line for the first production units.
- €45k device, leasing available
- €500 / month subscription covers all simulator costs
- €1,000 / month all-inclusive, no upfront investment
Want to feel it first? The prototype is ready to ride at Maria 01 in Kamppi, Helsinki. Book a ride