Investor presentation, seed round 2026
Robotic riding simulator
The training capacity of 10 horses. The monthly cost of 0,5 horse.
- Funding
- Seed round open
- Science
- 10+ years of deep research
- Launch
- Slush 2026
- Hanni Tyry, CEO
- hanni@ridable.fi
The problem
Every riding practice requires a real horse
Limited capacity
A horse can work only 1–2 hours a day and needs rest and care every day.
High costs
Keeping a horse costs ~€1,000 a month. Riders pay €40–150 for an hour’s lesson.
Poor accessibility
Stables need land, infrastructure and capital, usually far from where riders live.
Why nowRiding has become significantly more expensive, and people are increasingly concerned about rider safety and horse welfare.
The solution
One simulator does the work of 10 horses at half a horse’s cost
vs. limited capacity
Scalability
A simulator can run 24/7, never gets sick and needs no rest.
vs. high costs
Lower costs
A simulator costs about half of what a horse does. Riders pay a fraction of the price of a lesson on a real horse.
vs. poor access
Easy access
Fits a sports or golf studio close to riders. Instructor optional.
HowCopies the movements of any living horse, reacts to the rider’s aids like a real horse. Showjumping, dressage and eventing.
Product & technology
Built on 10+ years of LUT robotics research
Rideable today at Maria 01
1
Motion capture
We capture and process the motion dynamics of real horses.
2
Robotic replication
A robotic platform reproduces that motion. Clone any real horse.
3
Sensing & ML
Sensors and ML read subtle rider aids and respond in real time.
€800k+ LUT research funding. Ridable owns all IPR. Newest patent pending. Commercial launch at Slush, Maria 01 stand. Read about the technology
The market
€2.6B in hardware and €342M a year in subscriptions
Upside not counted: individual riders, therapy centres and sports centres.
Nielsen Sports, Dec 2023; Golfzon venue network, 2026. €2.6B = 57,000 × €45k. €342M = 57,000 × €500 × 12. Plan: Ridable financial model, Oct 2026.
Business model
The business is in the subscriptions
The subscription covers all simulator costs and is priced at about half of a living horse’s monthly cost.
Ridable
Hardware-enabled recurring revenue
Sells or leases the hardware, with a monthly subscription.
Customer
A horse that works as much as needed
Riding school, golf studio, individual rider, riding therapist. No on-site staff required.
Riders
Affordable, safe, effective
Riding close to home, at a fraction of the price of a lesson on a real horse.
Traction, October 2026
2 signed pre-orders, 3 more in the pipeline
Goal: 5 signed before Slush, 5 more during November.
Pre-orders, five customer segments
- Riding clubSigned 7.10.2026
- Riding-simulator operatorSigned 15.10.2026
- Golf simulator operatorPipeline
- Sports centrePipeline
- Equestrian centrePipeline
- €800k+LUT research funding behind the technology
- €100kBusiness Finland Sprint funding
- 7/7Advisors have invested in Ridable
Already in
Investors and backers
Head office and lab
Seed round open
Request the deck
Round size, use of funds, valuation and the financial plan are in the deck. Hanni Tyry sends it personally.
Hanni Tyry
CEO and Co-founder
+358 50 382 3433
hanni@ridable.fi
Come and ride it at Slush, Maria 01 stand. Before Slush, at Maria 01 in Kamppi, Helsinki.